Goodwins Theory

Andrew Goodwin was born in Sydney, Australia in 1979. In his early years he played the violin, the piano and the organ and also sung in a cathedral choir. When he grew up he became a director of music.
Goodwin is also known for his six principles when it comes to analysing music videos:

1. Music videos demonstrate genre characteristics
2. Music videos show links between music and visuals
3. Music videos show links between lyrics and visuals
4. References to the notion of looking, predominantly voyeuristic treatment of the female body.
5. Intertextual references are often found.
6. Close ups of the artist demanded for by the record label as well as the artist creating their own visual style that can be found across their work.