The hotline bling music video represents the male R&B
genre. In this music video Goodwin’s theory about the lyrics linking to the
video is apparent. In the music video we see that the lyrics are represented in
the choreography when he sings about the telephone hotline and the choreography
has him making a phone with his hand. This link can also be seen when he points
as he sings “you”. (Music videos show links between lyrics and visuals.)
Goodwin also talks about voyeuristic treatment of the female
body (References to the notion of looking, predominantly voyeuristic treatment
of the female body). This can be seen in this music video on numerous
occasions. There are multiple shots of girls bending down and moving in ways
that somewhat seductive, extenuating features such as big busts and bums. These shots also fall into the Laura Mulvey
theory of the female gaze and women being sexualised.
Throughout the video there are also plenty of close ups of
the artist which also complies with Goodwin’s Theory, (Close ups of the artist
demanded for by the record label as well as the artist creating their own
visual style that can be found across their work).
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